In no particular order…


The coast, film, London, robots, Lego, psychology, music, books, Marvel, learning, springtime, Star Wars, photography, the outdoors.


Wasps, rain, pigeons, winter, littering, cruelty, bad manners.

Good to know

  • You’ll never see me running, unless I’m being chased by zombies
  • I sometimes sing
  • I love to travel
  • I have a BA (Hons) degree in Journalism, Sociology & Psychology from City, University of London
  • I’m clumsy
  • I’m a lifetime National Trust member
  • I started my career as the Reading Evening Post’s nightlife columnist
  • My name is Jaime, not Jamie

Want to know how my business began? Read my story.

And a bit more about me, thanks to Berni Palumbo at Shine Your Way.