Invaluable information, advice, opinions, hints and tips; to help you with your business, copywriting, content and communication.
Blogging is absolutely awesome for your business (if you need reminding why, check out some astounding stats in my blog post on the subject). There are SEO benefits, it’s a brilliant way to showcase your expertise, position you as a thought-leader, AND provide added value to potential customers. But blogging can be taxing for people… Continue reading How to win at blogging – my top 10 tips
Maximise your content and get more bang for your buck. Writing quality content that stands out in a saturated digital space is tough and time-consuming – so make sure every word counts with these simple ways to repurpose, reuse and recycle your beautiful blog posts. Blogging is brilliant for your business. So the first thing… Continue reading How to repurpose blog content
You can’t afford not to have a blog. Here are 5 reasons why… 1) Google Making a blog a key part of your website gives you a 434% better chance of being ranked highly on search engines. Even back in 2014, 77% of internet users regularly read blogs…so Google loves them and values them. Publishing original… Continue reading Why do I need a blog for my business?
Here’s why it’s important to think about the way users experience and interact with your web pages.
So, you’re keen to start blogging. You can see how important and valuable it is. You set an hour aside and sit at the laptop, but your mind goes blank. White page. That flickering cursor taunting you. A timely case of writer’s block. Don’t despair So many business owners struggle with the constant pressure to… Continue reading How to use Google to generate content ideas
I was invited to guest in the awesome ‘This Mum Thing Means Business’ group, to talk about using Google to help generate content ideas. Here’s the video of the session – it’s 15 minutes long. Watch now. Get in touch if you want to find out more about usability, and how I can help you… Continue reading Mini webinar – content ideas from Google
I was invited to guest on the awesome All things IC blog, by founder Rachel Miller, to talk about the 10 most common mistakes that companies make with their copy. Here’s the link if you fancy finding out what these are: All Things IC Blog.
Happy Father’s Day to my dad – and happy Fathers’ Day to everyone else’s. Father’s Day or Fathers’ Day? Does it even matter, and does anyone care? As Fathers’ Day exists to big up all the fathers, not just mine, I always write it with a plural apostrophe. After all, April Fools’ Day isn’t just for… Continue reading How’s your father?
Ever wondered what prompted me to start my business? Well here’s the full story, in my guest blog post for That Works For Me. I was very suddenly made redundant by my employer of 15 years, while at home looking after my baby daughter. Here’s how things unfolded: “Living in an exhausted, hormonal, loved-up baby-bubble,… Continue reading My story – surviving redundancy after a baby
When I worked in a corporate office, it would have been easier to find the holy grail than secure a permanent window seat. To be in with the slightest shot of access to daylight when there was a desk reshuffle, you’d have to be very senior (or bribe someone very senior), charm the facilities manager… Continue reading Let there be light
How can you create an effective tone of voice in your corporate comms? What does that mean? What does good look like? I was thrilled to be able to write another guest blog post for Rachel Miller’s revered AllThingsIC blog. Rachel is an expert in the field of internal communications (IC) and has been running… Continue reading Nailing your corporate tone of voice
Here’s a very short video about knowing when it’s time to call in the experts! If you run a small business, it can be so tempting to try to do everything yourself. Especially in the early days, when budgets seem tight. Here’s why you shouldn’t. Trying to do everything in your business: Is exhausting and… Continue reading Knowing when to outsource
For International Women’s Day this year I want to SHOUT about a few of the most inspirational, creative and #fiercelybrave females I know who are forging their own paths and running kick-ass businesses to boot. Catherine Asta I discovered all these fantastic females thanks to one awesome woman – Catherine Asta who founded Girl Tribe Gang (GTG)… Continue reading I can and I will