Invaluable information, advice, opinions, hints and tips; to help you with your business, copywriting, content and communication.

How to repurpose blog content

Maximise your content and get more bang for your buck. Writing quality content that stands out in a saturated digital space is tough and time-consuming – so make sure every word counts with these simple ways to repurpose, reuse and recycle your beautiful blog posts.   Blogging is brilliant for your business. So the first thing… Continue reading How to repurpose blog content

Top 10 company copywriting mistakes

I was invited to guest on the awesome All things IC blog, by founder Rachel Miller, to talk about the 10 most common mistakes that companies make with their copy. Here’s the link if you fancy finding out what these are: All Things IC Blog.    

How’s your father?

Happy Father’s Day to my dad – and happy Fathers’ Day to everyone else’s. Father’s Day or Fathers’ Day? Does it even matter, and does anyone care? As Fathers’ Day exists to big up all the fathers, not just mine, I always write it with a plural apostrophe. After all, April Fools’ Day isn’t just for… Continue reading How’s your father?

Let there be light

When I worked in a corporate office, it would have been easier to find the holy grail than secure a permanent window seat. To be in with the slightest shot of access to daylight when there was a desk reshuffle, you’d have to be very senior (or bribe someone very senior), charm the facilities manager… Continue reading Let there be light

Knowing when to outsource

Here’s a very short video about knowing when it’s time to call in the experts! If you run a small business, it can be so tempting to try to do everything yourself. Especially in the early days, when budgets seem tight. Here’s why you shouldn’t. Trying to do everything in your business: Is exhausting and… Continue reading Knowing when to outsource

I can and I will

For International Women’s Day this year I want to SHOUT about a few of the most inspirational, creative and #fiercelybrave females I know who are forging their own paths and running kick-ass businesses to boot. Catherine Asta I discovered all these fantastic females thanks to one awesome woman – Catherine Asta who founded Girl Tribe Gang (GTG)… Continue reading I can and I will