What does a copywriter do?
A good copywriter really has a unique way with words – we write engaging and creative copy and content that persuades, compels and sells. We make your brand more professional, we help more people to find out about your business and understand why it’s so fantastic, we help convert casual website visitors into superfans and paying clients, we help you show your expertise, and we compel people to know, like and trust you. We weave stories, write blogs, compose social media posts, and create easy-to-understand, user-friendly website content that engages humans while also keeping Google happy 🙂 Find out more.
What can a copywriter do for me and my business?
It’s so hard to sell ourselves, and to look objectively at our own brands and businesses. I work with clients to get to the heart of what makes them tick, and why people should be captivated by their brand. I then translate this into engaging copy for their websites, social media posts, promos and adverts. I also write Google-optimised blogs and newsletters to engage more clients and boost SEO (and sales).
People often spend on web designers and developers without considering the actual content and copy. A visually stunning website is a total waste of money if the on-page content doesn’t engage visitors, or entice them to contact you.
By investing in your business and working with me, you’ll strengthen your brand, appear more professional and ultimately grow your business. Check out my testimonials.
Why should I work with you?
I know what works – and what doesn’t. I have a knack for stepping into the reader’s shoes, which means I craft messages that quickly resonate with your target market. As well as having a Journalism degree, I’ve been writing copy professionally for almost 25 years. I’ve been immersed in digital marketing since 2007 and specialise in digital content and content strategy: UX and SEO copywriting, quality creative content, blogging, email newsletters, employee engagement, internal and external communication, and social media. I blend user behaviour insight with compelling copywriting skills to attract, engage, and convert quality leads. Simply put…I write copy that works. And I love doing it. More about me.
Why have a website?
Do I really need a website for my business? I’m managing OK using social media to sell.
Yes. With your own website, you own the space and the content. When Facebook goes down, or Insta’s unavailable, how do you find and communicate with your followers, without a website?
What if Facebook or Instagram start charging for business pages or groups? What if their policies change? What if there’s a technical glitch and they lose your business page? What if they delete it? Or the content within it? Absolutely nothing is guaranteed on any social media platforms.
If your only online presence is on social media, you are at a considerable disadvantage. With your own website, you’re in complete control. Ideally, set up a mailing list and build a database of followers/fans and prospects, too. I can write compelling copy for your website that will convert casual visitors into paying clients – find out more.
Does blogging help SEO?
Yes, yes, yes! As well as a wealth of other benefits, making a blog a key part of your website gives you a 434% better chance of being ranked highly on search engines like Google. Find out more.
How do I get more people to my website?
We can improve your visibility on Google using a range of techniques, including:
- Ensuring your on-page and back-end SEO is perfect (titles, metadata, alt text and so on)
- Setting up a Google My Business profile and publishing content regularly.
- Developing a content strategy based on Google keyword research.
- Publishing regular, quality content that shows Expertise, Authority and Trust (blogging).
- Developing quality backlinks through guest blogging.
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My writing’s OK and I can use spellcheck – what difference will a professional copywriter make?
Modern life is busy and people are impatient – if they have to work to get the information they want, and can’t immediately see the benefits of your brand, they will go elsewhere. Perfecting your website copy is a long-term investment that will benefit your business for years to come. Let me transform your content and you’ll get the following benefits:
- A website that speaks directly to your ideal client, boosting conversion.
- A flow of content that nudges users to take action – so they book that call with you, get a quote, buy your products etc.
- Reduced cognitive load – content structured to make it as easy as possible for visitors to quickly understand who you are, what you offer, and why you’re so amazing.
- Clear writing in Plain English – all ambiguity removed to ensure that whoever sees your copy fully understands it on the first read.
- An engaging tone of voice that encapsulates your personality, so people can get to know, like and trust you.
- SEO-savvy copy to boost your visibility on Google.
I’ve been working my magic on digital content for 15 years, and have 25 years’ experience writing compelling copy for a huge range of audiences and target markets. (I also have a Journalism and Psychology degree, for good measure). Find out more…
Should I use Linktree?
No. If you use Instagram as a marketing channel, I would always recommend building a page on your own website, where you can control the content and instantly update links. Relying on a third party, such as Linktree, is never a good idea – they sometimes go down and you run the risk of them vanishing altogether. It’s always better to funnel traffic directly to your own website, if possible. Find out how I can help you.
Want to get a feel for working with me? Check out some client testimonials.