Here’s why your AI content isn’t bringing in clients

ChatGPT is fast & free, but it’s just not connecting with customers

Tired of underperforming AI content? I’m increasingly asked as a copywriter to transform the output from generative-AI tools. Whether you favour Claude, Gemini, Chat GPT or another tool, no matter how long you spend on prompt engineering, it simply can’t deliver the results you need. Why? Because…

  1. AI can’t think for itself, or have new ideas.
  2. It lacks human experience.
  3. It’s untrustworthy (it makes things up).
  4. Everything is derived from the same source – you’re pulling from the same data as everyone else.

The result? Everyone’s content sounds broadly the same – bland, repetitive and predictable – so it doesn’t connect or convert.

And people are getting more savvy. The latest research says that at least 50% of consumers can detect AI-generated content (Bynder discovered in 2024 that Millennials (aged 25-34) were the best at spotting non-human content). So this also has an impact on how your brand is perceived…and trusted. One well-known problem with generative-AI tools is the fact that they ‘hallucinate’ – they make things up. They even cite academic studies that never took place. So people are naturally more suspicious if they spot content that’s clearly come from ChatGPT.

Stand out from the crowd

While your competitors flood the market with forgettable, untrustworthy and generic AI content, you need copy that actually converts. You need content that cuts through – emails that get opened, read, and acted on. You need copy that sounds like you but zings. Content with pizzazz that entertains and inspires – words that people just can’t ignore.

So I can tune up that output for you – adding a sprinkling of flavour, emotion, creativity, humanity, and 30 years of copywriting experience – optimising your AI-generated copy for maximum campaign results.

A smiling copywriter Jaime Cox with her laptop

All I need is your audience and objective, and I’ll deliver plug-and-play copy that’s ready to go. Zero handholding. Think of me as a seamless, stress-free ad-hoc extension to your team. Here whenever you need me.

Send me your AI draft and I’ll show you what’s possible.