10 tips for writing compelling copy

Good, clear, accurate communication is vital, whatever role we work in – for writing to colleagues, contacts and clients, marketing our services, and even networking and applying for new jobs. A few key tips will help you make sure that every word counts, and that your writing gets results.

I was invited a while ago by Jess Heagren to talk to That Works For Me members about how to write compelling copy.

Here’s the recording – things get going at 2 mins 58 secs.

Jess Heagren is a former Financial Services Director, a mother of four, an award-winning CEO, and author of the landmark report Careers After Babies. On a personal mission to keep more parents in the workplace, Jess works with businesses to make them better employers for parents through theĀ Careers After Babies accreditation programme.

Before launching Careers After Babies, she founded That Works for Me – a vibrant community of mums, carers, freelancers, professionals and businesses that championed flexible working.

Get in touch with me if you’d like to work together on digital content marketing for your business.