Blog
Invaluable information, advice, opinions, hints and tips; to help you with your business, copywriting, content and communication.
Here’s why your AI content isn’t bringing in clients
ChatGPT is fast and free, but it’s just not connecting with customers. Here’s why (and how to fix it).
The 13 hidden headaches of ChatGPT (and how to eliminate them)
Sure, ChatGPT can write 1,000 words in 30 seconds. But at what cost? Discover the 13 limitations of using generative-AI for content and what you can do about them.
Get more bang for your content buck
Make sure every word counts with these simple ways to repurpose, reuse and recycle your beautifully crafted blog posts.
Surviving redundancy on maternity leave
Living in an exhausted, hormonal, loved-up baby-bubble, the absolute last thing I was expecting was to be made redundant…
The limitations of AI for copywriting – according to ChatGPT
I tasked ChatGPT with writing a blog post about the limitations of AI as a copywriting tool. Here’s what it delivered…
Introduction to user experience and usability
Here’s why it’s important to think about the way users experience and interact with your web pages.
10 ways to boost your blogs
Stats don’t lie – blogging is absolutely awesome for your business. It builds trust, shows expertise, and boosts visibility and SEO. So here’s how to do it well…
Save yourself from Cognitive Debt!
I knew AI was no good at writing quality copy, but new research shows could also be destroying our brains.
Why do I need a blog for my business?
Making a blog a key part of your website still gives you a 434% better chance of being ranked highly on search engines. You really can’t afford not to have a blog….
The 10 biggest company copywriting fails
Think you’ve got your written comms sorted? Think again…here are the 10 most common mistakes businesses make with copy (and how to avoid them)…
How’s your father?
Just about every greetings card, novelty tie-rack and sock multipack the world over refers to Father’s Day – in the singular – as though it’s a day for celebrating just one father. Can this be right?
How to use apostrophes
Even major retailers frequently get this wrong. Apostrophes are one of the most taxing punctuation marks for many. Here’s how to get it right…
Let there be light
What does every workplace need? No, not a massive slide, retro chairs and a pinball machine…but natural light. As a SAD-sufferer I’ve always relied on a daylight lamp to stay vaguely sane during the long winter work days.
10 ways to nail your corporate tone of voice
How can we create an effective corporate tone of voice, that truly speaks to and engages our audience? I spent 8 years working almost exclusively in internal communications – for the John Lewis Partnership, Waitrose, the NHS, the Police and the AA – here’s what I learnt…
How to use Google to generate content ideas
Thanks to AI, you’re probably not stuck for content ideas. But we need to look at what people are actually searching for online – and Google’s still the best place to find this insight.
Knowing when to outsource
If you run a small business, it can be so tempting to try to do everything yourself. Especially in the early days, when budgets are super tight. Here’s a quick video outlining why you shouldn’t…
10 tips for writing compelling copy
Good, clear, accurate communication is vital, whatever role we work in – for writing to colleagues, contacts and clients, marketing our services, and even networking and applying for new jobs. A few key tips will help you make sure that every word counts, and that your writing gets results. I was invited a while ago… Continue reading 10 tips for writing compelling copy